Thursday, 19 November 2015
Questionnaire
How old are you?
Under 15 16-17 18-19 20 or over
Are you male or female?
Male Female
How often, per week, do you watch movies?
Never 1-2 times 3-4 times 5 or more
How often, per week, do you watch horror movies?
Never 1-2 times 3-4 times 5 or more
How useful do you find posters in advertising movies?
Extremely Slightly Not Much Not at all
What is your favourite type of horror movie?
Science-fiction Zombie horror Teen horror Ghost horror Other
What makes you want to watch a movie?
Famous director Famous cast/protagonist Storyline Good advertisement
Which do you prefer?
Gory Jumpy Action
Does horror attract you more with colour scheme, effects or images?
colour scheme Effects Images
Which one of these posters appeal to you the most?
None
Thursday, 12 November 2015
The Ring - researching the distribution campaign.
The Ring
The Ring was released in October 2002, directed by Gore Verbinkski. A journalist investigates a cursed video which may have killed four teenagers (one being her niece). She then battles against time when her son's life is put at risk by the same tape. The DVD sold 2 million copies in the first 24 hours of the release.
Budgetting:
The film had the budget of $48 million and overall grossed an average of $249 million - this made it one of this highest grossing films of all time. The likelihood of this would have been that half of the $48 million budget would have been put towards marketing and the other on production.
Media used to market the film:
The "cursed" video that the teenagers watch within the movie is added as an extra on the DVD for the buyers to be able to view. The "cursed" video was also left on seats in certain cinemas for the people going to view it to take as freebies - this would have been a good way to get the audience to feeling more involved with the film and drawing in more of a wider, "horror movie fan", audience. The tap was also handed out and shown at concerts or events.
The "cursed/killer" video was actually shown as a television advert a long period of time before the release/awareness of it actually being the movie. Throughout the adverts there was no mention of a release date or even any hint that it was a film clip. Lastly, a trailer of the film was released in 2002 - the name for the film is not heard or seen until the end but other information is shown and heard throughout, swell as scenes from the film being shown.
Of course posters were also released everywhere for people to recognise and see to inform them that the film is going to be released at some point. However, this poster does not have a date therefore, the audience would not have known immediately when the film was to be released in cinemas.
Audience:
America rated the movie a PG-13 due to the disturbing scenes, drug references and language. The frightening/intense scenes have been rated 8/10 and violence and gore 7/10. This suggests that the main audience for the film should most definitely be lovers of horror and gore, also 13(with an adult) and over. There are is not any sex or nudity in the film and only a rating of 4/10 for "profanity" - making it mainly acceptable for ages who understand and will not be influenced by the language and actions of the characters. The film has had reviews claiming that it is a "real horror film" and not a type where the horror is substituted with sex and gore - this implies that real lovers of horrors are mostly targeted rather than fans of not-so-heavy horror.
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