Wednesday 16 December 2015

Focus Group. Pt 2

What is the most effective element on this poster?
Brigitta: The image, it is completely abnormal as the eyes are also interpreted as mouths of a woman.
Evie: The font of the title "one missed call". The bottom of the typography seems to fade into the darkness with the rest of the image - mysterious.
Caitlin: The image, the smile on the person is unusually large and it gives a creepy feel to the poster.
Jim: The title, it seems casual; however is made creepy and mysterious by the rest of the poster.
Ryan: The typography "what will it sound like when you die?" is effective because it creates more involvement      
between the poster and the audience as the work "you" makes them a part of it.

These results for the most effective elements on the poster is extremely mixed. The most common element seen as "most effective" was the image due to the abnormal appearances. However the other 3 answers say the added typography, font of the title and the title itself. Therefore, i know that i should attempt to make all elements of the poster to best fit the "horror-genre" but the image is what first catches the eye therefore it is extremely important. 
                                                                                
Is there a link between the image on the poster and the title? if so, how is it effective?
Overall response was that yes, there is link between the title "one missed call" and the person in the image of the poster holding a mobile phone. 
This was found effective because it gives the audience an idea that the person on the front of the poster is the main character and the person that is behind the incidents which take place within the film.

These results explain that a link between the poster image and the title is important, otherwise both are completely irrelevant to the audience. This means that I should make sure there is a link between them so that i can give my target audience an idea of what the movie is all about. 

Does this poster make you want to watch the film?
Only 2 main responses:
Yes, if you're looking for a creepy horror film, this poster really advertises the genre well.
Yes, however it does depend on what sub-genre of horror you prefer. Of course, this would not appeal to someone who is a Zombie-Horror fan.

The poster may not always make people wan tot watch the film due to difference "sub-genre fans". Therefore, i need to do my best to target the correct audience so that it best suits anyone interested.


Out of lighting and image, which is most effective in raising your anxiety level?
Only 2 main responses: 
The lighting, it increases the amount of anxiety given out by an image. a scary image would not be as scary if the lighting was natural.
The image because it gives the whole poster a creepy feel. Lighting just adds effect to the rest of the poster; whereas the image is the main decider. 

Here, there is a balanced argument which clearly tells me that both lighting and image are extremely important and compliment one another. Therefore, it is best for me to focus my attention on both of them equally.

Not thinking about the poster, is the phrase "based on a true story" effective?
Brigitta: Sometimes, it depends on how realistic the film/poster is. 
Evie: Yes, it makes the audience relate to it more, and create more emotions throughout.
Caitlin:It has to be believable for it to be effective.
Jim: Some people believe in supernatural beings etc, so they could believe it either way.
Ryan: Yes, it makes it more chilling.

"Based on a true story" can be effective, however if you go all out with supernatural beings and it becomes not so realistic; it will not be effective and won't have an impact on the audience. Therefore I know that it is safer not to use the line as it may put some of my audience members off.

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