Secondary Evidence

I got this image from SlideShare 03/12/15. 

This is an image of how someone recorded their questionnaire results, once everyone he needed to, had answered it. S/he recorded the results in a pie chart, dividing the answers received into percentage for each answer. By doing this, s/he would know which "Fear" the most people has; giving him an idea of who his/her target audience would be, and how s/he would scare them the most.
This pie chart shows that HEIGHTS and SPIDERS were the most popular fear of people who answered the questionnaire.

"The movie is a decidedly slow burn, but it ramps up to a rare (and essentially unguessable) twist that doesn't totally discredit the rest of the movie. Instead, it makes the climax."

I found this quote on Blogs.indiewire.com on 03/12.15. 

This quote is from the description of the film "Orphan" helping the reader understand what makes the film a popular Horror-Genre film. The description of this film helps me to get a further understanding into horror films, and understand more on how to make a successful horror genre advertisement.

This description clearly states that by making the film have an "unguessable" twist after a slow start, is more unexpected, catching the audience off guard. This therefore, creates more of a suspense and tension for the audience, creating more of a scare. It also states that by doing this, a climax is created, keeping the audience more involved and intrigued into finding out the end of the film. 

By catching the audience off guard after then thinking that they know what was going on, it would give them the room to change their whole perspective of the film - leaving them unable to know what will happen next. (enigma). I can now use this in my coursework to make it more scary and more mysterious for the target audience.

This image is from SlideShare 03/12/15.

This image states the average target audience for a horror film - which is teenagers and young adults. This is due to the adrenaline that this age group gets from the thrills, which is less likely to happen if an older audience was to watch.The younger ages have become more desensitised to graphic images involving deaths and blood due to the social media and videos. However, stereotypically the older audience may not be as desensitised meaning they would enjoy the horror genre a lot less. 

Therefore, a horror film/film advertisement is going to be a lot more popular with the target audience of teenagers and young adults.

This helps me understand further which age group my target audience should be (15-25) in order to have more of a positive response and satisfaction for the audience themselves.

This image is from litreactor.com 03/12/15.

This is a horror magazine and very clearly targets the fans of horror. The use of the graphic images, monochrome colours and the smudged, drawing-like font make the genre obvious for the audience.

The graphic images immediately targets the horror-genre audience, this draws them in because they are given directly  that the magazine is going to be creepy and gory. The black and white colour scheme makes the magazine seem very morbid and lifeless, unlike a magazine full of colour. Black signifies with death, danger and anger and white signifies with innocence and purity - spoiling the innocence?

I can use this to help me with my coursework because I know now that the best way to attract a horror audience is to use dark colours instead of having bright colours on the poster. Also, unusually camera angles and images add the effect making it more creepy. I should also use a font that looks disorientated and quite sketchy to set the narrative and genre of the poster.